An original period-style Honda Primo Excellent mechanic coverall from Japan’s 1990s dealer-service era. This red-and-white tsunagi—the Japanese term for a one-piece work suit—features bold Honda graphics and the Honda Primo and Excellent chest insignia, making it a standout piece of vintage JDM automotive workwear.

Honda Primo was one of Honda Japan’s three dedicated dealership channels. Introduced in 1985 and identified by its red color, Primo served customers until the network was consolidated into Honda Cars in 2006. This coverall belongs to that now-defunct dealership era and reflects the uniform worn on the service and maintenance side of Japan’s Honda retail network.

Honda Primo was a car brand sold by Honda in Japan from 1981 to 2006. It was originally created as a separate sales channel for Honda's smaller vehicles, such as Kei and Civic cars. The Primo brand was discontinued in 2006 when Honda merged its three sales channels into a single dealership.

The first Primo model was the Honda Today, a kei car introduced in 1981. The Today was a popular success and helped establish the Primo brand as a seller of small, fuel-efficient vehicles. In 1987, Honda expanded the Primo lineup to include the Civic, and the brand grew in popularity throughout the 1990s.

Today, the Honda Primo brand no longer exists. However, the vehicles sold under the Primo brand remain popular among collectors and enthusiasts. The Honda Today is particularly sought-after and is considered one of the most iconic kei cars ever produced. 

Please note that vintage items may have slight imperfections from long-term storage.

Condition: Vintage New

Color: Red - White